Restorative: The Fixers

Forrester's Customer Experience Pyramid One of the best books I have read related to Customer Experience is by Harley Manning and Kerry Bodine, both with Forrester Reserach, The book, Outside In , outlines the positive results when companies place customers at the center of their business. They introduce a simple diagram called the Customer Experience Pyramid . The three levels of the pyramid represent perceptions which customers have every time they interact with a product, a service, a person or an automated system. At every level, people judge how well the interaction helped them achieve their goals, how much effort they had to invest in the interaction and how much they enjoyed the interaction. I was so inspired with the simplicity of this diagram, I based a customer service questionnaire off of each level; "Did you get what you needed?", "Did we make it easy for you?" and "Did our team member make a positive impression on you?". Less